How Abercrombie & Fitch Optimized Small-screen Buying
PALM DESERT, CA – An Abercrombie & Fitch executive at eTail West 2016 discussed how the millennial-friendly retailer revamped its mobile application and site with commerce-first tactics, such as using color to drive urgency and implementing add-to-bag calls-to-action. During the keynote session, “Delivering The Right Product To The Right Customer Using Mobile Personalization,” the executive…