New ‘Stickers’ Beacon Hardware Will Pioneer ‘Nearables’
The Internet of Things gets a lot of hype, but its rollout is slow and it will take a long time for consumers to upgrade existing, non-connected devices that still work fine into something that can communicate with computing gadgets like smartphones. Estimote has put a lot of time and work into expediting our connected future via its beacon hardware and developer platform, and now the startup is taking the next step with its new Estimote Stickers – the pioneering gadget in a coming wave of “Nearable” tech, according to the company…
How Wi-Fi Could Revolutionize The Way We Use The Web
“When people hear ‘Wi-Fi’ they say, ‘That’s that thing that doesn’t work very well at my house,’” says Jaime Fink.
His company, Mimosa, works with technology that could turn Wi-Fi from a way to save money on our smartphone data plans to an internet connectivity option on par with fiber and leagues above DSL…
Ever Wonder Why Consumers Don’t Click on Mobile Ads?
Mobile users see a decent amount of ads: March 2014 polling by Nielsen for xAd and Telmetrics found that 70% of US adults who used smartphones, tablets or both had encountered mobile ads in the past month. Of course, getting an ad in front of a target doesn’t guarantee interaction, and the majority of mobile device users hadn’t clicked on an advertisement in the month leading up to polling…
Saying Goodbye To Windows 8
We’re starting to understand what’s next for Windows. Considering the most recent leaks involving the Charms Bar, desktop improvements, and the like, it’s becoming plain that some of what Windows 8 emphasized and introduced will be scaled back in Microsoft’s next Windows build.
Windows 9, often referred to as Threshold, isn’t too far away. There is talk of a beta late this year, and of a release in the first half of 2015, though those estimates I would hold as at least mildly optimistic…
The Rise of Private Social Networks
Do you still use your company intranet? While websites have become more interactive and social media savvy, the company intranet now feels rather old-school, almost prehistoric. If you are looking for more efficient internal communications then developing a Facebook style SOCIAL NETWORK in-house, has many advantages over the old standard intranet…
5 Essential Steps To Future Proof Your Website
In our ever-changing online world, it can seem like an SEO’s life is a never-ending attempt to keep up with algorithm changes. Constant fixes, undoing of old work performed by previous agencies, and trying to predict what the next shift will bring. It can be exhausting and even appear futile…
The Definitive Guide to Social Media Strategy
By now, almost every business has some forms of social media presence. Social media is about the convergence of communication and information. It can be a very powerful tool if implemented correctly. Social media is a critical component of DIGITAL MARKETING. According to a recent survey below, 46% of respondents plan to increase spend on…
THE BEACONS FAQ: It’s Time To Set The Story Straight About Beacons And Apple’s IBeacon System
Beacons are a new type of device that could change the way people shop in stores and revolutionise how retailers collect consumer data and interact with shoppers. Retailers can use beacons to trigger location-based features on customers’ smartphone apps, including targeted coupons, store maps, and hands-free payments…
Five Ways Tablets Can Transform Retail Experience
Tablets have been touted as “reinventing” and “revolutionizing” retail. Retailers and consumer-facing businesses have been testing the use of tablets to gain operational and MARKETING advantages, and they like the results. Here are some ways retailers are getting big impact out of small screens…
Generation Y And Hotel Brand Loyalty: Survey Results
How loyal is Generation Y to HOTEL brands? Which criteria are important to them when selecting a place to stay? And how do they define loyalty anyway?
To find out, Bridge.Over Group surveyed 350 Millennials (average age is 26) to better understand their attitudes toward hotels and HOTEL brands…