Retailers are using more technology in store to track customer behaviour, with the younger generation finding it useful for their shopping experience. Around 30% of retailers use facial recognition technology to track customers in-store, according to research by software firm CSC. The study found 74% of shops are using technology to track customers when they…
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Toms shoes have opened a pop-up store in Chicago. Within the store is 30 foot wide pixel wall which enables the retailer to broadcast messages across the length of the store. There are interactive tables that detect products placed on them through an RFID chip which is placed on every product. The customers can then…
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Where are we at with digital retailing in Australia at present? How much are CEOs and marketing managers setting aside in their budgets? In fact what is the typical digital spending profile? Are we seeing retail spending on digital actually increase above spending in more traditional channels? What are Australian retailers actually spending their money…
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Technology may not be the first thing you think of when you think of the beauty sector, but market leader, Sephora, is certainly a forerunner in exploring innovative ways technology can enhance upselling instore, and the store experience. Social media and the rise of the beauty blogger or ‘vlogger’ have changed the beauty industry. Beauty…
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There is a well-worn philosophy when it comes to the real estate industry: Location is everything. The same is true for the restaurant segment when it comes to deploying customized marketing to the customer base. Thanks to emerging technologies, such as beacons and geofencing, this kind of “proximity” marketing is becoming a more valuable tool…
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Dive Brief: Consumer behavior on digital devices influences 56 cents of every dollar they spend in brick-and-mortar retail stores (up from 14 cents two years ago), reaching a total of $2.1 trillion by the end of this year, according to a new Deloitte Consulting study issued Wednesday. Digital’s influence is spreading, though differently across categories,…
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Pick up your smartphone, browse through your favorite apps, lock the screen and pick it up again later to repeat the entire process. The wonder element associated with this well-known device has become routine. Smartphones these days have limited usage when it comes to conventional voice calling. Software applications intended for data broadcasting and sharing…
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The technology ticking ‘time-bomb’: shape shifting the store to meet the demands of GenZ The digital dependency of Generation Z (GenZ) could present a technological ticking ‘time-bomb’ for brands and retailers, according to new research. The report, from Vodat International, reveals that despite being digitally native – 20% said they avoid stores where possible –…
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