As we entered the new millennium, few would have predicted how the rapid uptake of smartphones would cause a monumental consumer shift that has had ever-reaching consequences for markets and businesses globally. Teenagers now possess more computing power in their pocket than most businesses did across entire departments just 20 years ago. In the…
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We are seeing a growing number of retailers enhancing their offer by investing far less in inventory and far more in their digital interface, customer databases and social communities. These include the likes of Australian retailers, Sneakerboy and Kent & Lime. However it would seem that this trend is becoming universal across the globe,…
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Google recently published data on the online behaviours of the New Zealand consumer as of mid-2015. Though none of Google’s findings is breaking news, what’s important for NZ retailers is not the data itself, but how to respond to it. This article reviews the four key insights and provides guidance on how retailers could (and…
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PALM DESERT, CA – Two Home Depot executives at eTail West 2016 said that product indecision among consumers prompted the retailer to roll out its Color Project mobile application and online center, offering real-life visuals to users and consequently driving more in-store traffic. During the keynote session, “The Customer Journey – Execution From A Home…
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PALM DESERT, CA – An Abercrombie & Fitch executive at eTail West 2016 discussed how the millennial-friendly retailer revamped its mobile application and site with commerce-first tactics, such as using color to drive urgency and implementing add-to-bag calls-to-action. During the keynote session, “Delivering The Right Product To The Right Customer Using Mobile Personalization,” the executive…
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On the 17th of February I had the pleasure of attending Mumbrella’s Retail Marketing Summit in Sydney. The summit promised (and delivered on) providing a critical analysis of the fascinating innovation and challenges present in the ever changing Australian retail sector. An industry struggling to define the customer journey as it considers the role of…
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Whether it be Starbucks rolling out mobile ordering to eliminate lines at locations around the United States, or Macy’s digitalising the fitting room experience, global retailers have passed the experimentation phase with their omni-channel presence. These companies have the capability to innovate within the physical retail space and are taking full advantage of emerging technologies…
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This week around 33,500 visitors flocked to the Jacob K. Javits Centre in New York City for the annual National Retail Federation (NRF) Convention and Expo. Held from January 17 – 20, the event is an opportunity to take stock following the busy holiday season and get a sense of how 2016 will shape up…
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