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Study: In-Store Retail Still Dominates, But Retailers Must Evolve With Customer Expectations

BOSTON, MA–(Marketwired – Jan 13, 2016) – In-store shopping will continue to drive revenue in 2016, but consumers will increasingly gravitate to retailers that deliver personalized service, according to new research from TimeTrade, the leading provider of online appointment scheduling. The growing disconnect between increasing customer expectations and current service offerings presents an opportunity for…

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A Guiding Light Into The Future Of Marketing

The Consumer Electronics Show is a feast to the eyes, but an overload of the senses. Separating the profound from the gimmicks and the trends from the distractions is vital but hard. For me, there is one just one takeaway from CES this year: Everything around us is becoming digital. So while our industry cares…

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Top 5 Retail Trends to Watch in 2016

Amazon did not take over the entire retail world. Apple Pay did not eliminate the cash equation in retail stores. Drones are not yet delivering product to our homes… Most CMOs did not become CIOs and it does not look like the IT department is taking over marketing any time soon (if anything, marketers are…

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Interaction Is The New Black

There are no shortages of blogs and articles floating around the internet this week with retail trend predictions for 2016. While the majority simply expand on the key themes that emerged in 2015, from personalisation to the online/offline movement, one ‘trend’ from Retail Dive caught my eye: “forget about the transaction, it’s about the interaction.”…

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These Will Be 2016’s Biggest Stories in the WIRED World

Wander around WIRED’s San Francisco headquarters on any given day and you’re likely to encounter quite a zoo: hoverboard-riding video shooters dodging begoggled editors who are testing beta VR hardware; one of our favorite TV makers coming in for a meeting; security writers debating the latest cyberwar skirmish around the corner from a conference call…

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Fitting Room of the Future

Developments in retail technology are offering the potential to boost sales with targeted add-ons. One of the biggest opportunities for fashion retailers to create additional revenue is by targeting their existing customers via add-on sales. Although selling that expensive dress or pair of pants is a great way to add revenue, the profitability of that…

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How Many Apps Do Smartphone Owners Use?

How Many Apps Do Smartphone Owners Use? Most apps are not even retained for a full day. There’s almost always an app for that, whether “that” is a taxi service, food delivery or a video game. But with so many popping up all the time, how often are any of them being used? A Localytics…

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Ooh Media Boss Challenges Marketers To Move Away From Outdoor Stunts And Embrace Digital

The CEO of outdoor company Ooh Media has challenged marketers and their agencies to think about outdoor advertising for more than just public relations stunts. Speaking at a media launch for Ooh Media’s new interactive retail panels, Brendon Cook argued too many marketers/agencies saw out of home digital panels as an opportunity to try and…

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