It’s gotten much more common today to find businesses that offer complimentary WiFi for their patrons, especially in cities. Still, there are many places outside of Big-City-America where free WiFi is the exception and not the rule. (Trust me, living and working in semi-rural Ohio, I know!) If you are on the fence about whether…
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For retailers the importance of engaging digitally with customers is widely recognised, however a new report suggests they are underestimating just how powerful digital interactions can be when it comes to influencing shopping behaviour. The report from Deloitte, Navigating the new digital divide – digital influence in Australian retail, examines how the ‘digital influence factor’…
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The Internet of Everything has changed the retail landscape when it comes to the customer experience. With the variety of information available to retail employees, they not only need it to be analyzed, but need to put it into action. One of the principal endpoint solutions being utilized across that landscape is digital signage. It…
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As the digital and physical worlds of retail converge, the expectation gap between consumers and their primary retailers is widening. Australian data from IBM’s 2015 Global Smarter Consumer study reveals that that consumer confidence and their willingness to spend more have significantly increased. However, the lack of personalised service offerings across a number of consumer…
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Consumers increasingly want personalised, less regular but more targeted messaging, according to a new study released this week which says that nearly two thirds (63%) of respondents are annoyed by repeated generic messaging. The conclusions are drawn from global research of 2,200 consumers by marketing automation platform Marketo which also showed that more than three…
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What a first half for Australia’s biggest retailers! Leadership changes galore, weekly announcements of the next transformation strategy to be unleashed (some more transformational than others), and shifting communications executions. The most exciting news has come out of David Jones from CEO, Iain Nairn, who has clearly drawn a line in the sand and stated…
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GOOGLE SHOWED OFF any number of potentially revolutionary technologies at its I/O developer conference keynote Thursday. There was Jump, a platform for generating 3D virtual reality content, and Brillo, Google’s latest entrant into the smart-home horse race. But the company’s most important announcement was the evolution of a technology that’s nearly three years old. It…
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Hotel WiFi Test has released a new report that ranks hotel chains by Wi-Fi quality. Two characteristics of hotel Wi-Fi are considered: the quality of the WiFi and whether in-room Wi-Fi is free. The report contains a global ranking and separate rankings for the United States, Europe and Asia. The chain to which a hotel…
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