Although the impact of digital transformation is not new, the retail industry is entering a new age that presents unprecedented challenges for all CEOs. Digitisation is an essential part of today’s business world. Though the importance of online presence, business popularity and visibility was small earlier, it’s a fact that today, the importance of online…
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QR codes have been a laughing-stock for years now. The gangly square bar codes were slapped on posters and magazine pages, and heralded as an easy way to open URLs or bonus content. Instead they became a frustrating symbol of over-engineering. You often needed a special QR code reader app which might fail to recognize…
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Here are some of the most interesting digital marketing stats we’ve seen this week. Stats include the best features to include in mobile apps, marketing budgets, mobile search, Google Analytics and the rise of Google+. For more digital marketing stats, check out our Internet Statistics Compendium. Exclusive offers and in-app purchasing most important features for…
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From March 2015, SMRT Singapore is rolling out the latest in 3D Wayfinder technology – encompassing live data feeds for its transport services – into its transport hubs across Singapore. The interactive screens display “real time bus and train” information with bus arrival and routes, via an API with the SMRT live data feeds. The…
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Consumers in China agree with those just about everywhere else: What they’re most interested in getting from brands is information about sales and discounts. More than seven in 10 adults in China who were under age 65 and living in tier 1 or 2 cities told Epsilon in Q3 2014 they were interested in such…
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Want a leg up on your retail competition? Offering in-store Wi-Fi to your customers could be the key to your store’s success. Forty-seven percent of shoppers would be more likely to choose one store over another if it offered seamless, automatic Wi-Fi, a recent poll from Wi-Fi Alliance found. Twenty-eight percent of shoppers would stay…
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Dating back to 1960 and E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” using Product, Price, Promotion and Placement as the primary pillars of marketing strategy has served companies and their investors very well. And although the Four P’s have gone through various iterations over the years, I believe that another “P” –…
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The retail landscape in Australia is practically unrecognisable to what it was a few years ago. The potent combination of technology, the rapid changes in consumer behaviour, opening up of online and multiple channels to market, and the continual encroachment from overseas brands (in both a virtual and physical sense), has transformed our entire retail…
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