Proximity marketing is emerging as the new battleground for brands to engage with their customers at the point of purchase. And it’s raising some big questions around data ownership between brands and retailers. Speaking on a panel in Sydney to mark the release of the 30th annual Starcom Mediavest Group (SMG) Media Future Report, Kellogg’s…
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“When people hear ‘Wi-Fi’ they say, ‘That’s that thing that doesn’t work very well at my house,’” says Jaime Fink. His company, Mimosa, works with technology that could turn Wi-Fi from a way to save money on our smartphone data plans to an internet connectivity option on par with fiber and leagues above DSL. Mimosa…
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Tablets have been touted as “reinventing” and “revolutionizing” retail. Retailers and consumer-facing businesses have been testing the use of tablets to gain operational and marketing advantages, and they like the results. Here are some ways retailers are getting big impact out of small screens. Brand Collaboration In some cases brands have joined forces with key…
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